CASE STUDY: norriv’s Holographic Innovations at DEFEA 2025 for DELTA DEFENCE – Redefining Military Tech Presentations

Introduction

From May 6–8, 2025, Athens, Greece, hosted the highly anticipated DEFEA – Defence Exhibition Athens at the Metropolitan Expo Center. This prestigious event, organized under the auspices of the Hellenic Ministry of National Defence, brought together over 346 exhibitors from 28 countries, attracting more than 23,000 visitors from 91 nations. DEFEA has cemented its status as one of Europe’s leading defense expos, showcasing the future of land, naval, aerospace, and cyber security technologies.

In this dynamic setting, norriv joined forces with DELTA DEFENCE, a prominent player in the Military & Defence industry, to deliver a truly immersive technological showcase. Our collaboration highlighted norriv’s Hologram Boxes and Holographic Fan WALL12 displays, enhanced by a custom 3D animation of DELTA DEFENCA’s automated explosive filling production line. This case study captures how holographic technology redefined exhibition storytelling and engagement at DEFEA 2025.

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Project Overview

• Client: DELTA DEFENCE
• Event: DEFEA – Defence Exhibition Athens 2025
• Location: Metropolitan Expo Center, Athens, Greece
• Dates: May 6–8, 2025

norriv’s Deliverables:

1. Horizontal Hologram Box Installation
2. Holographic Fan WALL12 Display
3. Custom 3D Animation of Automated Explosive Filling Production Line

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1. Horizontal Hologram Box Installation

Breaking away from traditional display norms, norriv installed a Horizontally Oriented Hologram Box, designed to deliver an unparalleled visual experience. This layout was ideal for presenting detailed 3D models of DELTA DEFENCE’s advanced military systems, including components of their automated explosive handling solutions.

• Enhanced Visualization: Offered an intuitive top-down perspective, perfect for understanding intricate machinery like explosive filling lines.
• Interactive Engagement: Attendees could zoom, rotate, and explore detailed sections of the models.
• Space Optimization: The horizontal setup maximized booth space, seamlessly integrating into DEFEA’s dynamic exhibition environment.

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2. Holographic Fan WALL12 Display

To captivate the audience, we deployed our impressive Holographic Fan WALL12—a synchronized wall of 12 high-resolution holographic fans.

• Dynamic Visuals: Brought to life DELTA DEFENCE’s defense systems with stunning animations, from missile launches to precision vehicle maneuvers.
• High-Impact Presence: The display’s scale and brilliance drew significant foot traffic, boosting brand visibility and engagement.
• Immersive Storytelling: Guests experienced complex military systems in a 3D space, feeling part of the action.

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3. Custom 3D Animation – Automated Explosive Filling Production Line

A standout highlight was norriv’s creation of a bespoke 3D animation depicting DELTA DEFENCE’s automated production line for explosive filling. This animation, seamlessly integrated into the holographic displays, showcased:

• Precision Engineering: The intricate process of safely and efficiently filling explosive materials.
• Operational Efficiency: How automation improves safety, speed, and consistency in military manufacturing.
• Holographic Realism: 3D models brought machinery to life with fluid, photorealistic animations, capturing both the complexity and reliability of DELTA DEFENCE’s solutions.

This animation not only demonstrated technical expertise but also highlighted DELTA DEFENCE’s commitment to innovation and safety in defense manufacturing.

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Impact and Industry Buzz

The fusion of Hologram Box, Holographic Fan WALL12, and 3D animation drew crowds, sparked conversations, and left a lasting impression at DEFEA 2025.

• Industry Professionals: Praised the clarity and realism of holographic models and animations, noting their potential for training, sales, and operational demos.
• Potential Clients: Expressed strong interest in DELTA DEFENCE’s solutions, motivated by the immersive holographic storytelling.
• Media Coverage: Leading defense outlets covered the installations, amplifying DELTA DEFENCE’s and norriv’s visibility across the global defense community.

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Why This Matters

DEFEA 2025 wasn’t just about static displays. norriv’s holographic solutions redefined how 3D holograms, holographic projection, and interactive digital avatars can communicate complex military technologies with clarity, emotion, and engagement.

For Military & Defence exhibitions, where technical depth and visual impact are crucial, holography offers a powerful tool to connect with stakeholders, showcase innovation, and build trust.

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Conclusion

At DEFEA 2025, norriv and DELTA DEFENCE set a new benchmark for defense exhibitions. By combining Hologram Box technology, a breathtaking Holographic Fan WALL12, and a custom 3D animation of an automated explosive filling production line, we delivered an unforgettable showcase of innovation, engineering, and visual storytelling.

This case study exemplifies how holographic technology—from real-life holograms to dynamic digital avatars—can transform defense marketing, training, and operational communication.

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💡 Ready to bring the future of military tech displays to your exhibition?
Contact us at norriv.com